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Barefoot Wine
Problem
Barefoot wine is not considered to be elevated or sophisticated
Insight
You don't need to be a connoisseur to enjoy wine
Goal
Strengthen Barefoot's standing as a low stakes and low cost wine by encouraging messy moments like those seen on The Real Housewives
Concept
It's literally just Barefoot
Collaborators
Julia Martinez Godinez - Art Director, Morgan Thomas - Strategy
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